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It’s rare that a brow gel doesn’t leave my hairs feeling crispy, but this one keeps them soft and still holds their shape from morning till dinner. The brush picks up just the right amount, so there’s no flaking or that stiff helmet look. Definitely the first clear gel I’ve finished without tossing

My brows actually stay groomed through a full sweaty shift, and the hold is soft enough that they don't feel crunchy or stiff. The applicator picks up just the right amount, so I don't have to wipe excess off every time.

Finally a brow gel that doesn't leave my hairs feeling crunchy or stiff — the soft-hold formula is so comfortable I forget I'm wearing it. My brows stay neatly in place from my morning commute through dinner, and the conditioning effect actually makes them look fuller by the end of the day.